Our Mission

Our goal is to be Canada's fly fishing outfitter of choice and we will accomplish that goal by helping to make fly fishing accessible to as many people as possible. We pride ourselves in providing 3 key ingredients that any customer wants in a fly fishing store, namely:

  • great selection
  • excellent service
  • friendly advice

It's that simple. But there is one more very important ingredient...

Pricing Policy

We also commit to having the best pricing policy of any fly fishing store in Canada and it is this: if you find the same product in another fly fishing store at a lesser regular price (include shipping, duty and exchange) we will match that price and give you a gift certificate worth 30% of the difference to spend with us.

The team at WILSON'S knows we have to work harder than any other fly shop to earn the privilege of gaining you as a customer. To that end, if you can not find what you want please contact us and we will do what we can to help. We appreciate your business and each of us is more than willing to put in whatever effort it takes to be your fly shop of choice!

Very Best,

Jim Wilson