# of fly fishing web pages for “fly fishing gear for beginners”: 35,600,000
# of web pages for “fly fishing gear for sale”: 9,520,000
# of pages for “Canada fly fishing store”: 2,870,000
# of days fished each year by our staff: 287
# of years the Wilson family has been in fly fishing: 154
# of years WILSON’S Fly Shop has been business: 11
# of beginners we need to meet each year that make it all worthwhile: 1
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